Words that
move people
Client
Little Words Project
Service
Campaign Strategy, Creative Direction
Agency
Act Second
Overview
Little Words Project built its name on kindness and connection — bracelets designed to be shared, not just worn. As creative agency on record, Act Second was embedded across every brand touchpoint.
As part of the creative team, I contributed on an ongoing basis: email marketing, social media content, retail assets, packaging, and campaign work — all anchored to the brand's ethos of positivity and connection.
Campaign Spotlight — "To All Who Mom"
Motherhood isn't one thing. This Mother's Day campaign reframed the occasion around everyone who shows up in that role — biological or not, expected or not.
Developed the campaign concept and messaging strategy
Creative direction for the photoshoot concept
Collaborated with the Creative Director on final execution
Deployed across in-store, Instagram, and email
the Final Result
Consistent, on-brand creative across digital and physical channels — from weekly social content to full campaign rollouts that felt personal at scale.
Skills
Campaign Strategy
Creative Direction
Email Marketing
Social Media