A brand built in Memory
Client
Eterneva
Service
Brand Communication, Creative Direction
Agency
Act Second
Overview
Eterneva turns ashes and hair into diamonds — a profoundly personal product built around grief, memory, and celebration. The brand touches people at their most vulnerable, which made every creative decision carry real emotional weight.
As design lead on the account, the challenge wasn't just making things look beautiful. It was making sure every touchpoint felt worthy of the stories behind it.
The Work
As part of the Act Second team, I led design across the brand's core communications on an ongoing basis:
Web — design and layout aligned to the brand's emotional tone
Social media — content that balanced celebration with sensitivity
Ads — campaign assets designed to connect without exploiting grief
Email marketing — nurture communications for a deeply personal customer journey
Campaign concepting — ideation and creative direction for promotions and collaborations
the Final Result
A consistent brand voice across every channel — one that honored the weight of what Eterneva offers while making the brand feel approachable, warm, and human.
Skills
Creative Direction
Brand Communication
Social Media
Web Design
Email Marketing
Ad Design
Campaign Concepting